SXSW ALERT: FILM: BIKES vs CARS

We are so excited to tell you about this new documentary BIKES vs CARS  that will have it US premier at SXSW .

here is what the director has to say:  Born in Malmö, Sweden, a city where the bike is the natural choice for going from one place to another, I’ve traveled the world wondering why there are so few bicycles. Now, the car model as we know it has reached an extreme level with constant gridlock and millions of productive hours lost. Frustration is growing and cities need to look into new models. The new urban biking movement is pushing this development. People simply put a sign on their bike saying “ONE LESS CAR.” A Do-It-Yourself attitude towards a global crisis. It’s a positive message in depressing times. If all cities adopted the model of Copenhagen, where forty percent commute within the city on bikes, it would be a radical change for the world. Something you can measure in health, pollution, oil-usage. And now the conflict. The car, oil and construction industry is in the center of our economic system. They are the ones who don’t want change, and if only in their pace even if the planet needs instant action.”

- Director, Fredrik Gertten

As a City bikes rider I am soooooooooooo excited

BIKES vs CARS

Here is what Morgan Spurlock has to say about Bikes vs Cars